Singapore Airlines and SilkAir merger Functions with Site integration

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A picture of SilkAir and Singapore Airlines aircraft side-by-side. (Wikimedia Commons/mailer_diablo)

The ultimate retirement of the SilkAir brand has taken a very public advance with visitors to the carrier’ s website today contributed to that of parent Singapore Airlines.

Those heading into www.silkair.com website today get a message stating, “ Your travel with SilkAir proceeds on Singapore Airlines”.

“ all SilkAir bookings and will be managed on singaporeair As this website was integrated with the Singapore Airlines website. Com, ” the website says. “ We look ahead to serving you there. ”

The user is then offered the www.singaporeair.com home page. This week the change took place.

A screenshot of the redirection message on the Silkair website. (SilkAir/Singapore Airlines)

A screenshot of this redirection message. (SilkAir/Singapore Airlines)

In May 2018, Singapore Airlines announced plans to deliver its wholly-owned unit SilkAir under the primary Singapore Airlines brandnew.

SilkAir would experience a refurbishment program that included upgrading the company class cabin and installing inflight entertainment in both business and market.

The cabin updates, at a cost of S$100 million, have been due to come from 2020 and end result a much more consistent product across the SilkAir narrowbody fleet and also the widebody aircraft operated by Singapore Airlines.

The business said in the time no timeline would be given for when the two airlines would be merged. This would occur when a sufficient amount of aircraft have been if you’ve the new cabin solutions.

The coming together of SilkAir and Singapore Airlines has been handled by a project management office.

In November 2018, Singapore Airlines chief executive Goh Choon Phong stated on the airline group’ s financial 2019 half year results the integration of their industrial units between SilkAir and SIA had been completed.

SilkAir flies to 2 destinations in Australia out of its Singapore hub. Nonstop flights to Darwin started in March 2012, with Carins started in May 2015 .

Silkair Boeing 737-800 9V-MGJ at Cairns Airport. (Cairns Airport/Youtube)

Silkair Boeing 737-800 9V-MGJ in Cairns Airport. (Cairns Airport/Youtube)

The regional company, which has fleet of Airbus A319/320 and Boeing 737-800/MAX 8 aircraft, has a significant role inside the SIA category ’ s network, given it’s are able to serve secondary towns in the Asia-Pacific within about six . 5 hours flight time from Singapore more economically together with an suitable degree of capacity than Singapore Airlines’ all-widebody fleet.

(The Airbus aircraft are being pulled as SilkAir moves to an all-Boeing operation. )

And lots of SilkAir destinations are niches where it’s hard to make high loads on a year-round foundation but are important to maintain due to their role in the entire SilkAir/Singapore Airlines network, particularly as passengers tend to be linking onto Singapore Airlines’ long-haul routes.

The statement Silkair will be folded into Singapore Airlines’ surgeries appeared the logical decision after attempts on with a closer integration between both carriers lately, such as selling linking itineraries, coordinating on joint pricing and pricing flight schedules for maximum network connectivity.

Indeed, the SIA-owned low-cost carrier Scoot, Singapore Airlines and Silkair are moving routes between each other to guarantee the merchandise was on the ideal route based on market conditions. The three airlines have also begun selling tickets between connections of rsquo & each other .

The Silkair brand has been in operation since 1992. The airline started as Tradewinds The holiday season in 1989.

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