Air New Zealand pips Qantas as the most reputable brand of Australia

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Air New Zealand and Qantas have finished one-two as Australia’ s most reputable companies for 2019. (Air New Zeaaland/Qantas)

Australia has chosen Air New Zealand as its most reputable company for the third consecutive year.

{The results|The outcomes|The final results} of the annual Australian Corporate Reputation Index (ACRI) survey published on Tuesday showed Qantas creeping closer to the supreme title but still the bridesmaid to Air New Zealand in second place for 2019.

Qantas was placed fifth and third, consecutively in 2017 and 2018 behind Air New Zealand’ s first placings in those {two years|2 yrs|2 years}.

Air New Zealand has been ranked Australia's most reputable company, ahead of Qantas in second place. (Rob Finlayson)

Air New Zealand {has been|continues to be|have been} ranked Australia’ s most reputable company, ahead of Qantas in second place. (Rob Finlayson)

Virgin Australia, which was fourth in 2018, ranked 12th in this year’ s survey. One other travel company, Flight Centre, came in 16th, up eight places from a year ago.

{The top|The very best|The most notable} accolade is Air New Zealand’ s second {in a matter of|within|within just} days. Last week, it retained its top spot as New Zealand’ s most reputable brand for the fifth year in a row {in the|within the|inside the} New Zealand-based Colmar Brunton Corporate Reputation Index, {ahead of|in front of|before} supermarket chain Pak’ n Save. No Australian airlines managed a ranking {in the|within the|inside the} top 20 of this New Zealand survey.

Air New Zealand chief executive Christopher Luxon said the trifecta in the Australian Corporate Reputation Index reflected the “ incredible efforts of our {people to|individuals to|visitors to} push boundaries and continually enhance all aspects of our customer experience”.

“ Customer focus underpins reputation leadership, ” Luxon said.

Luxon attributed gaining Australians’ confidence ahead of other brands down to the airline’ s continued investment in aircraft , products and services and by “ bringing genuine Kiwi warmth to the 17 million journeys the airline made each year”.

He said the airline {not only|not just|not merely} operated more trans-Tasman routes from more Australia cities than any other airline, {but also|but additionally|but in addition} seamlessly connected Australian travellers to North and South America via its Auckland hub.

The ACRI list takes 60 businesses on the IBISWorld Top 2000 company list each year and asks Australians  to rank their reputations based on how they feel about each company’ s performance across seven categories.

Reputation scores are based on four questions {relating to|associated with|in relation to} trust, esteem, good feeling, admiration and respect.

Respondents rate each statement on a 1 to 7 scale which is used to calculate the overall reputation score ranging from 0 to 100 and these are used to create the ranking.

To qualify to rate {a company|a business|an organization} a respondent must indicate they are very or somewhat familiar with the companies.

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VIDEO: Air New Zealand chief executive Christopher Luxon reflects on the airline being names Australia’ s reputable company for the third consecutive year on the carrier’ s YouTube channel .

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